Stop saying "we should do video" and actually do it. A step-by-step system for founders and marketers who don't have a production team, a big budget, or a clue where to start.
Someone says "we should do a video." Everyone agrees. Nobody writes a brief. Weeks pass. Eventually someone films something on their phone in bad lighting. It gets uploaded to YouTube. 47 views. Most of them are your mum.
The video sits there, lonely and unloved. Nobody makes another one. Six months later, someone says "we should do a video."
Repeat until the heat death of the universe.
This isn't because you're bad at marketing. It's because you don't have a system. And without a system, every video feels like reinventing the wheel — so you never get past the first one.
The Video Starter Kit exists to close that gap.
From "I've never done this" to "I just published my third video." Covers strategy, the 5 video types every business needs, three production tiers (starting from free), the phone setup that actually works, AI-assisted workflows, a repurposing system, the only 5 KPIs worth tracking, and a 30-day action plan.
Video Strategy Canvas, Video Brief Template, Monthly Content Calendar, Production Tracker, and a full Production Checklist so you never miss a step from prep to publish.
Four ready-to-use prompts for ChatGPT, Claude, or Gemini: Video Script Writer, Content Repurposer, Thumbnail & Title Generator, and Video Brief Generator. Plus a custom Brand Voice setup.
Who keep putting "make a video" on next quarter's to-do list. Every quarter. For the past year.
At companies where "do more video" is on the strategy deck, but nobody owns it and nobody knows how to do it.
Who know their personal brand needs video but can't justify hiring an agency to film a 90-second LinkedIn clip.
Who's ever thought "we should really be doing more video" and then opened their laptop and done literally anything else instead.
This is NOT for professional videographers or agencies. This is for people starting from scratch who want a system, not a YouTube rabbit hole.
Built by Ben Jay — Head of Video at a global tech company (1,200+ employees) and former creative producer at Google, across tech and traditional media.
This is the same system used to run video at scale, stripped of the enterprise overhead and repackaged for founders and small teams who just want to get started.
"I'd been putting off video for months. This gave me a system I could actually follow — filmed my first video within a week."
"Finally, video advice that doesn't assume I have a £10k budget and a production team."
"The brief template alone saved me hours of back-and-forth with freelancers."
The maths: A single freelance video costs £500–2,000. An agency project starts at £5,000. This kit gives you the system to create your own videos, on repeat, for less than the cost of lunch.
If the Video Starter Kit doesn't help you publish your first video within 30 days, email me and I'll refund you in full. No questions, no forms, no awkward back-and-forth.
None. If you can record a Zoom call, you have all the technical skill you need. Everything else is in the kit.
A smartphone and a quiet room. The playbook includes a full equipment guide starting from free (yes, free — as in £0).
The frameworks are industry-agnostic. SaaS, professional services, e-commerce, agencies, solo consultants — the principles are the same. You have customers. They have stories. Video connects the two.
No. Every chapter has fill-in templates, frameworks, and specific next steps. The whole system is designed to get you from "I should do video" to "I just published one" in 30 days.
That's exactly why this exists. The system is built around 1–2 videos per month. The AI prompts cut scripting time by 80%. And the repurposing system means one video feeds your content for weeks. This is designed for people who are busy — not people with empty calendars.
Pro tier includes lifetime updates. New templates, updated AI prompts, new chapters — you get them all, automatically.
Pick the tier that fits. Download the kit. Publish your first video within 30 days — or your money back.