Video Marketing Made Simple
A step-by-step system for founders and marketers who don't have a production team, a big budget, or a clue where to start.
Built by Ben Jay — Head of Video at a global tech company (1,200+ employees)
You've said it at least three times this quarter: "We need to do more video."
You've watched competitors post customer stories on LinkedIn. You've seen solo founders go from invisible to everywhere with a talking-head video and a decent mic. You know video works — you just don't know how to make it work for you.
Because right now, doing video at your company is like assembling IKEA furniture without instructions. You've got all the pieces. You just don't know what goes where, you're definitely going to have screws left over, and there's a 90% chance the whole thing ends up in the garage.
FREE DOWNLOAD
The Video Brief Template is a one-page PDF that walks you through every decision before you hit record. Fill it in over a coffee break and you'll have more clarity than companies who spend weeks in meetings about "the video strategy."
No spam. No 47-email sequence. Just the template, a few genuinely useful emails, and an easy unsubscribe if it's not for you.
From "I've never done this" to "I just published my third video." Covers strategy, the 5 video types every business needs, three production tiers (starting from free), the phone setup that actually works, AI-assisted workflows, a repurposing system, the only 5 KPIs worth tracking, and a 30-day action plan.
Video Strategy Canvas (your entire strategy on one page), Video Brief Template, Monthly Content Calendar, Production Tracker, and a full Production Checklist so you never miss a step from prep to publish.
Ready-to-use prompts for ChatGPT, Claude, or Gemini: Video Script Writer, Content Repurposer, Thumbnail & Title Generator, and Video Brief Generator. Plus a custom Brand Voice setup so your AI outputs sound like your company — not a chatbot having an identity crisis.
"I'd been putting off video for months. This gave me a system I could actually follow — filmed my first video within a week."
"Finally, video advice that doesn't assume I have a £10k budget and a production team."
"The brief template alone saved me hours of back-and-forth with freelancers."
The maths: A single freelance video costs £500–2,000. An agency project starts at £5,000. This kit gives you the system to create your own videos, on repeat, for less than the cost of lunch.
If it doesn't help you publish your first video, email me for a full refund. No questions, no forms, no awkward back-and-forth.
I'm Ben Jay — Head of Video at a global tech company (1,200+ employees) and former creative producer at Google, across tech and traditional media.
I've spent years building video systems for companies with real budgets and real teams. But the founders and small businesses I kept meeting didn't need a £50,000 production strategy. They needed a clear, simple system they could actually follow.
So I took everything I've learned — the frameworks, the shortcuts, the things that actually move the needle — and stripped out the enterprise overhead.
Read more about me →The framework that turns "we should do video" into an actual published video — no agency, no fancy gear required.
Read more →Stop filming testimonials where your customer rambles for 5 minutes and says "yeah, the product is good."
Read more →Film once. Post for weeks. The exact repurposing system that makes video sustainable.
Read more →Window light, quiet room, phone at eye level. The £0 setup that beats most £2,000 camera rigs.
Read more →Start with the free Video Brief Template. Fill it in. Film something. You'll wonder why you waited so long.