Every company I've ever worked at has had the same conversation.
Someone in a meeting says "we should do more video." Everyone nods. The slide gets added to the strategy deck. And then absolutely nothing happens for six months.
I know this because I've been the person responsible for making video happen at companies ranging from scrappy startups to a global tech company with 1,200+ employees. I've also been a creative producer at Google, working across tech and traditional media.
And here's what I've learned: the companies that succeed at video aren't the ones with the biggest budgets or the fanciest cameras. They're the ones with a system.
Not a complicated system. Not a 50-slide strategy deck that nobody reads. Just a clear, repeatable process: know what to film, film it, publish it, repeat.
The problem is that most advice about video marketing is written for people who already have a production team. Or it's vague motivational content — "just start filming!" — that's about as useful as telling someone who can't cook to "just make dinner."
I kept meeting founders and marketing managers who wanted to do video but felt completely stuck. They didn't need a £10,000 agency. They needed someone to say: "Here's the template. Fill this in. Film it on your phone. Here's how to make it look good. Here's where to post it. Here's how to turn one video into a week's worth of content."
That's what the Video Starter Kit is. It's the system I use at work, stripped of the enterprise overhead and repackaged for people who don't have a video team — just a phone, a quiet room, and the nagging feeling that they should probably be doing more video.
You don't need to be good at video to start. You need to start to get good at video.
Your first video will probably be awkward. That's fine. Your tenth will be noticeably better. Your twentieth will be something you're actually proud of. But none of that happens if you're still stuck on "what should we film?"
The kit exists to get you past that question — and every question after it — so you can actually publish something. Because a mediocre video that exists will always outperform a perfect video that doesn't.
Grab the free template, or go straight to the full kit.